Imagine you have developed a website with excellent design and aesthetics and you have the best products and services in your industry. Do you think it is enough? Truth to be told, it is not, and you may be outpaced by a business that delivers lesser quality just by a smart usage of SEO. This article provides some great SEO tips along the lines of the “For Dummies” books. SEO for dummies is a tongue in cheek title, but the tips below are critical to your SEO success.
So, what exactly is SEO and how is it so relevant for businesses?
What is SEO?
SEO stands for Search Engine Optimization. It is a series of strategies, practices, and techniques through which a website’s internet traffic can be increased on search engine websites like Google.
Unlike Search Engine Marketing, SEO is inclined more towards the organic growth of a website.
Organic growth can include boosting the quality of content on a website, like its blogs, website content, etc. Likewise, incorporating the content with the right keywords in a balanced quantity is also a part of SEO.
SEO for Dummies – Techniques for Improving Website through SEO
SEO practices have undergone a significant change in the past few years. The SEO strategies that were successfully used back in 2008 for businesses might not bring out the same results in 2018. Therefore, it is important to implement the latest SEO techniques.
1. Adding Authentic Websites
Have you ever wondered how websites are ranked by search engines for informational topics? Suppose you have a website that offers IT tutorials and you regularly update it with information. However, your competitors are also delivering similar content. So, how are search engines going decide which content is better?
Well, there are algorithms that ascertain a webpage’s “informational” quality through the website’s relevancy and quality of the hyperlinks in its web pages. These hyperlinks refer to official and authentic sources and are also known as outbound links. Hence, always try to add the outbound links with the best quality resources in your content.
2. Local SEO
Local SEO is a practice through which the customers that reside in your business’ proximity are targeted. For example, consider you have a HVAC repair business that offers services in Phoenix, Arizona. Now, in order to appeal to your target audience that lives in Phoenix, you integrate keywords like “Best HVAC services in Phoenix”, “What to do if your air conditioner is leaking in Phoenix’s brutal heat?” As a result, customers that would search for local businesses would be able to find your services and products easily.
3. The AMP World
Earlier, SEO mainly targeted users on desktop PCs and laptops. However, smartphones today capture a significant majority of the internet audience. Whether people are commuting, taking a break from their work, or relaxing in their homes, smartphones are used extensively for internet browsing. As a result, a certain standard has been released. This is called Accelerated Mobile Pages or AMP for mobile browsing. AMP helps businesses to load their websites quicker than average mobile sites. So, how is AMP relevant for your website’s ranking? The thing is that search engines like Google favor websites that are loaded quickly. Thus, having AMP website for your business is a must in today’s mobile world.