Facebook Ads
Social Leads
CLICKS FOR LEADS
What's Included in Your Facebook Ads Program
Facebook ads provide ROI in several ways including audience reach, advertising click, customer leads and referrals.
It is important, then, to ensure your campaign’s objectives are set up front and your Facebook ad program is set up accordingly.
Here are the steps we take to ensure you get the best ROI out of Facebook ads.
Establish your Facebook Ads goal(s.) These could be:
- Build brand awareness
- Drive traffic
- Drive conversions
- Improve customer retention
- Target the Right Audience
Target the correct audience. With Facebook you have the ability to target an audience with almost finite granularity. All customers have different needs and are at different stages of the buying funnel. You must, therefore, create ads that target the audience you want to reach.
Split Test. Split testing (or A/B) testing is very important in Facebook ad marketing. With split testing we run multiple versions of the ad for a certain amount of time. Once we have enough data from the ads, we compare the results and choose the best ad to start another split test on.
Run the Ads at the Right Time. Depending on your audience and goals, you may only want to run ads during weekdays from 9am to 5pm. Or, you may want to run them only on weekends. Facebook offers these features and it is important to understand your audience to set ads to run at the proper times.
Steps in the Facebook Ad Process
1. Audience Research
Knowing your audience and the time to reach them is critical. Even if you don’t know everything about them at first, we test and adjust using split testing and lookalike audiences to get your ads just right.
2. Landing Page
We build a dedicated landing page on your website designed to capture the attention of the lead and persuade them to a very specific call to action. A stand alone landing page allows us to track specific performance of the ads.
3. Campaign Management
We have built a repeatable management process that keeps campaigns alive and thriving. After setting campaign objectives, we monitor and adjust the results to ensure the campaigns stay on point.
4. Ad Development
We use the chosen keywords to develop interesting and creative ads. We use video, images and other type of creatives to make your ads shine.
5. Ad A/B Split Testing
We A/B split test to determine the most effective ad model for your campaign. We use this throughout the campaign to help maximize profit for your ads.
6. Analyze and Optimize
We monitor your campaign to determine how it stands against your objectives and ROI. We continually adjust based on performance.
CLICKS FOR LEADS
How Much Will My Ads Cost?
Facebook ads are generally cheaper that Google or Linked in ads. They do not provide as direct connection to potential users as Google ads do, but they still are very effective in reaching your target market.
Many factors affect Facebook click pricing including:
- Your audience targeting
- The engagement levels and relevance score of your ad
- The time of year
- Your campaign objective
- The maturity of your Facebook pixel
The average Facebook click rate in the United States is around $2.00. Of course this varies by industry.
We recommend an ad spend budget of $500 per month for franchise based Facebook ads.
Key to this is using a professional who can help you pick the correct audience, ad approach and measurement system to ensure your campaign meets your financial objectives.
It's time to boost your business! Set up a Facebook Ads program today!
Facebook Ads provide many benefits to your social media platform.
