LinkedIn Ads
Network With Like-minded Professionals
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What's Included in Your LinkedIn Ad Program
LinkedIn ads are similar to Google or Facebook ads, but are more focused on business to business contacts rather than individual users. LinkedIn may not offer the depth of Google or Facebook, but leads generated from LinkedIn convert almost 3x as much as these other platforms. If you choose LinkedIn ads, the following areas are set up to reach your marketing objectives.
- Determine your ad format type: LinkedIn offers several ad format types all targeted to different target audiences. Here are the main ones:
- Sponsored Content: The ads meld into the LinkedIn platform. These ads appear to be “boosted” posts from a company’s own feed.
- Text Ads: LinkedIn text ads are similar to Google or Bing search ads. LinkedIn text ads operate on a familiar pay-per-click or impression basis, and they’re featured in the sidebar.
- Sponsored in-mail: These are email type ads sent to prospective leads.
- Display ads: Ads that target a specific audience based on intent or personas.
- Dynamic Ads: Personalized ads that allow you to promote any item on your site.
- Determine your audience: LinkedIn ads convert based on the professional side of your demographic. Deep knowledge of your audience helps target your ads to precision.
- Develop your ad format: LinkedIn offers eight different ad formats. The right ad format will be matched with the selected audience and marketing objective.
- ROI tracking: We will provide detailed reports on the progress of your campaigns. You will be able to see the impressions (times your ads are shown,) clicks, cost per click and overall conversions for all campaigns. We will provide the reports on a bi-weekly basis and will include a high-level review of actions taken and those recommended in the coming weeks.
Steps in the LinkedIn Ad Process
1. Identify Audience
Knowing your audience and the best way and time to reach them is critical. Even if you don’t know everything about them at first, we test and adjust using split testing and lookalike audiences to get your ads just right.
2. Landing Page
We build a dedicated landing page on your website designed to capture the attention of the lead and persuade them to a very specific call to action. A stand alone landing page allows us to track specific performance of the ads.
3. Ad Management
We have built a repeatable management process that keeps campaigns alive and thriving. After setting campaign objectives, we monitor and adjust the results to ensure the campaigns stay on point.
4. Ad Development
We use research and experience to build your ad headline, image, ad copy and ad destination. Your ads must be compelling and professional.
5. Ad A/B Split Testing
We use A/B split testing to determine the most effective ad model for your campaign. We use this throughout the campaign to help maximize profit for your ads.
6. Analyze and Optimize
We monitor your campaign to determine how it stands against your objectives and ROI. We continually adjust based on performance.
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How Much Will My Ads Cost?
As on other platforms, LinkedIn advertising costs are determined by your bids and budgets. This means that your overall ad spend will vary depending on your business and your goals, because this determines the types of ads that you choose for your campaigns and the budgets that you set.
LinkedIn allows your business to customize its ad spend and bids, which make costs vary from advertiser to advertiser. On average, however, most companies pay $5.26 per click and $6.59 per 1000 impressions when advertising on LinkedIn.
LinkedIn advertising does come with a few minimums that all advertisers must spend:
- $10 daily budget per campaign
- $10 total budget per campaign (an optional feature for Sponsored Content)
- $2 bid for CPC or CPM on Text Ad campaigns
We recommend an ad spend budget of $750 per month for franchise type ads.
LinkedIn advertising also has a minimum bid for Sponsored Content campaigns, but the exact cost for this ad will depend on the audience that you’re targeting
It's time to boost your business! Use LinkedIn to reach your audience
LinkedIn ads help you reach fellow professionals with targeted precision
