Digital advertising  is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. 

When an ad is clicked, it sends the visitor to a landing page or other call to action.  The platform (Facebook, LinkedIn or Google) is then paid a fee for the click. 

Digital advertising clicks in the Franchise industry range from under $1 to $10.

When a digital ad campaign is set up correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit.

The chart below explains set up and monthly pricing.

You should also expect to spend $200-$1000 per month on actual ad placement.

There are no 100% guarantee in digital advertising.  But, if your campaign is structured properly you can surely receive the qualified leads you are looking for.

A professional digital ad manager can ensure success by:

• Making sure your keywords and audience is relevant to your goals and objectives.
• Building a quality landing page or other call to action.
• Building compelling and creative ads to entice the user to visit.
• Testing and measuring the campaign for continual improvements.

Digital marketing is usually measured by Return on Ad Spend (ROAS.)

ROAS is simply ad revenue minus ad cost, divided by ad cost. It’s usually shown as a percentage.

For example, if your sales from digital advertising are $1,000, and you paid $500 for click costs, your ROAS would be 100 percent.

($1000 profit – $500 cost = $500) / $500 cost = 1.0 = 100%

Although Google, Facebook and LinkedIn are all search engine marketing platforms, each work and serve a bit different purpose.

Google is the leader is search ads, handling more than 3.5 billion search queries every day.  So, with Google ads you have an unequaled potential audience actively looking for goods and services.

Facebook also boasts a vast audience, with 2.7 billion monthly active users.  Facebook’s strength, however, is its potential granularity in targeting Facebook users.  Because Facebook can be super-specific in who it can target, it’s ad costs are generally lower than Google Ads.

LinkedIn ads focus on business, which is great if you are targeting professional and B2B customers.  LinkedIn offers many similar features as Google and Facebook ads, but tend to run at a higher cost than the previous platforms.

So, deciding the best Ad platform depends on your objective and budget.  We have seen the best results using both Google and Facebook at the same time. 

Harnessing the power of both paid search (Google) and paid social (Facebook or LinkedIn) is very effective digital advertising strategy.