Google Ad Pay Per Click
Get Leads Fast
CLICKS FOR LEADS
What's Included in Your Google PPC Program
Here are just a few of the key activities we’ll take as we manage your PPC campaign:
- Comprehensive keyword research: We examine the business for which you want to target, its competitors and the top niche keywords to ensure your ads appear for the correct search.
- Effective ad creation: We create multiple versions of ads to track the most effective ad. Laggards are paused and new ones are continuously added to build quality score and efficient cost per click.
- Landing page optimization: We will create a landing page tailored to receive the visitors that have clicked through from your PPC ads. This captures the attention of the lead and focuses them on the specific call to action. Many people simply send a PPC visitor to their home page. This is a waste of money because it does not direct the lead to the specific call to action.
- Split test ads: We’ll set up ad comparisons to test the effectiveness of the various ads we create. This helps determine the best tone for ads and identifies the ones that will attract the most clicks.
- Ad targeting: We will target ads to the city, State, zip code or neighborhood of your choice. We can target when you want ads to be shown (time, day) and will also target ads based on your chosen campaigns designed to promote a specific niche or franchise group.
- Search or Display campaigns: We will set up Search (clicks based on keywords) or Display (clicks based on visual ads) depending on the objectives of your campaigns.
- ROI tracking: We will provide detailed reports on the progress of your campaigns. You will be able to see the impressions (times your ads are shown,) clicks, cost per click and overall conversions for all campaigns. We will provide the reports on a bi-weekly basis and will include a high-level review of actions taken and those recommended in the coming weeks.
Google Ads Success
Steps in the Google Ad Process
1. Keyword Research
Keyword research is vital to your Google pay-per-click marketing strategies. We use this along with your objectives and target audience to determine the best keywords to use in your campaigns.
2. Landing Page
We build a dedicated landing page on your website designed to capture the attention of the lead and persuade them to very specific call to action. A stand alone landing page allows us to track specific performance of the ads.
3. PPC Management
We have built a repeatable management process that keeps campaigns alive and thriving. After setting campaign objectives, we monitor and adjust the results to ensure the campaigns stay on point.
4. Ad Development
We use the chosen keywords to develop interesting and creative ads. Both our Search and Display ads are highly interactive and persuasive.
5. Ad A/B Split Testing
We apply A/B split testing to determine the most effective ad model for your campaign. We use this throughout the campaign to help maximize profit for your ads.
6. Analyze and Optimize
We monitor your campaign to determine how it stands against your objectives and ROI. We continually adjust based on performance.
CLICKS FOR LEADS
How Much Will My Ads Cost?
Google Ads uses an ad auction platform model. This means they show ads based on several factors, so there is no set cost for a single ad.
This means that the Google Ads pricing is fluid.
Depending on your industry, location, and competition, clicks can cost as low as a few cents or as high as a couple hundred dollars.
In general, click pricing for the Franchise industry ranges from less to a $1.00 to nearly $8.00. Here is a chart of current and forecasted cost per click for the Franchise industry. In this example, clicks the ‘franchise’ keywords chosen will cost from $1.61 to $7.39.
We recommend an ad spend budget of $1000 per month for Google franchise ads.
Google Ads offer a tremendous way to reach your target audience quickly and efficiently.
It's time to boost your business! Get Google Ads today!
Google Ads will bring leads to you fast and with minimum investement.
